KAREN B. K. CHAN
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  • 🏠HOME
  • ABOUT MY WORK..
    • Approach
    • Scope of Work
    • Clients
    • Feedback
  • > Video + Audio
  • > In Writing
  • > TOOLS + SLIDES
  • > RECENT
  • Bio + Photo
  • One-Sheet
  • ONLINE COURSES
  • Get in Touch
KAREN B. K. CHAN

(A FEW common) TYPES OF BIAS

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PROTOTYPE BIAS
  • The tendency to favour people who fit our preconceived ideas of who should be in a role ​



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AFFINITY BIAS
  •  Leads us to favour people who we feel we have a connection or similarity to.
    “Like likes like”​

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CONFIRMATION BIAS
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The tendency to favour only those perspectives that agree with our existing views or position, while dismissing others, no matter how valid they are.

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GENDER BIAS
The tendency to favour one gender over another, usually men over women.
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